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ABS CLOUD and BrowserBloom collaborate to help industry suppliers drive revenue

Wednesday, February 20, 2019

The directors of ABS and BrowserBloom have agreed to offer ABS customers a market first for Oil & Gas industry suppliers engaged in B2B activity with their Operators.

ABS, since 2011 has provided Oil & Gas suppliers with a full electronic document-trading platform for 100's of Operators and their B2B Marketplaces. ABS Cloud enables a supplier to fully digitalize its order to cash process and removes the need for manual invoice submission and the use of non-integrated Marketplace web-portals.

ABS has transacted data worth Billions of Dollars in invoice value. Now ABS wants to remove the overhead cost of B2B by extracting the value from the supplier's transactional data and use it to help drive additional revenue. The value of this data is rich and continues to be, long after the invoice has been settled.

ABS in conjunction with BrowserBloom, has created a fully integrated SEO service to compliment the ABS Order to Cash network. This collaboration will integrate transactional data with the client's sales and marketing operation and will be used to increase their online visibility. Analysing the hidden data to establish current industry buying trends with all Upstream, Midstream and Downstream Operators and potential clients.

'It is a fine balancing act for every supplier when it comes to resource' commented Mike Battersby CEO of ABS Cloud. 'The need to satisfy the integration requirements of the Operator can seem the least priority compared with driving Revenue'. ABS has been an innovator in Supplier B2B and digitalization. We understand each companies digital DNA and make digitalization a pro-active and profitable process rather than a reactive, resource-intensive task. 'Our collaboration with BrowserBloom will add significant value to all our current and future clients. With BrowserBloom on-board, we can now offer a digitally optimized marketing option utilizing order to cash data. Making the real-world operational need to move data, a valuable and untapped revenue resource'

'ABS is a hidden gem in the end to end order to cash, EDI and B2B services world of Oil and Gas' commented Terry Lambert, CEO of BrowserBloom 'I was there at the inception of this service when all the giants of the B2B world were licking their wounds after the financial crash of 2008. ABS was like a phoenix out of the ashes. A wealth of industry experience embracing the new digital Cloud era of Oil & Gas standards and creating a collaboration network that benefited the real-world supplier and got them paid on time. It was a 'no brainer' for us to join forces with ABS to offer this as an industry first in terms of utilizing real data for the purposes of SEO in an industry that been super resilient in recent times'. Our joint understanding of balancing a global Industry network with the boutique requirements of our customers, places the BrowerBloom and ABS collaboration in pole position and in turn help all our clients. We know that businesses are just like people each one is unique.

Mike Battersby commented, 'We aim to absorb the cost of this additional service within our current pricing structure, which means our customers receive the SEO channel as standard'.



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